11st Street announced on the 20th that it will operate the ‘Sobi The Market’ special exhibition, selecting a total of over 40 excellent small business owners together with the Small and Medium Business Distribution Center to support the sale of their products until the end of this year.


11st, 'SobiTheMarket' Special Exhibition Held... "Offering Donghaeng Festival Benefits" View original image

The 11st Street Live Commerce Team directly produces video content and actively supports promotion by uploading it to the official 11st Street ‘LIVE11’ YouTube channel.


Currently, ‘Sobi The Market’ showcases a variety of products ranging from food to fashion accessories, massage devices, and interior goods, including ▲ ‘Hobak Injeolmi’ by ‘Chang-eok Tteok,’ which makes rice cakes using the traditional steamer method ▲ ‘Sanji Myeongin,’ a local agricultural and livestock product seller’s ‘Grilled Eggs’ ▲ ‘Hoonhoon Susan,’ a seafood specialty brand’s ‘Peeled Shrimp Sauce’ ▲ and ‘Oreo Lab’s’ ‘Mushroom Brown Rice Chips,’ snacks tailored for patients and seniors.


11st Street’s ‘Sobi The Market’ also participates in the ‘Hwanggeumnyeok Donghaeng Festival,’ conducted by the Ministry of SMEs and Startups and the Small and Medium Business Distribution Center to promote the sales of small business products. Until the 30th, customers who purchase ‘Sobi The Market’ products will receive a ‘5% Shopping Cart Discount Coupon’ (up to 5,000 KRW for purchases over 50,000 KRW) on a first-come, first-served basis. A comment event supporting the Donghaeng Festival is also held, where 200 participating customers will be selected by lottery to receive e-coupons for Starbucks, McDonald’s, Baskin Robbins, and more.



Ko Kwang-il, Head of Sales Planning at 11st Street, said, “We are actively participating in the ‘Donghaeng Festival’ event that started at the end of August and focusing on promoting the consumption of small business products. In particular, through ‘Sobi The Market,’ which sells small business products on a regular basis, we will strive to increase product exposure and promotion to reach more customers.”


This content was produced with the assistance of AI translation services.

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