Digital Celebrity Management Business Upgrade
AI Specialist JLStandard Signs Contract with Actress Bang Eunhee's Agency Eolday
Plans to Actively Utilize Digital Mask De-Aging Technology and Facial Customization
JLS Standard, an artificial intelligence (AI) specialized company, announced on the 14th that it has signed a 'Digital Human Content Production and Management Contract for Bang Eun-hee's Digital IP' with All Day, the agency of actress Bang Eun-hee.
In the project planned by the two companies, actress Bang Eun-hee plans to actively utilize digital mask de-aging technology and facial customization. Additionally, they will apply digital mask technology to 'Jubi,' Bang Eun-hee's sub-character who is active on TikTok and YouTube, to plan and produce more interesting and relatable content, giving 'Jubi' a sense of realism and showcasing a new form of management.
Digital mask is JLS Standard's AI human production technology. It quickly generates high-quality virtual human videos, from creating completely new virtual faces without portrait rights infringement to facial customization including de-aging.
Existing technologies had limitations such as implementing glasses, handling obstacles in front of the face, limited facial angles, and skin tone mismatches. In contrast, digital mask overcomes these issues, enabling free video direction.
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Namwoong Cho, CEO of JLS Standard, said, “We plan to carry out content production and management activities in various fields, from YouTube and short-form videos utilizing celebrity digital IP to terrestrial broadcasting of digital humans, advertisements, home shopping hosts, fan meetings, showcases, music videos, concerts, dramas, and movies.”
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