Imsil-gun's Agricultural Specialties Gain Popularity at Direct Market in the Seoul Metropolitan Area

Published 15 Sep.2023 15:54(KST)

Excellent agricultural and specialty products from Imsil-gun, Jeonbuk, managed by the county, are gaining great popularity among consumers in the Seoul metropolitan area.

The county announced on the 15th that it is promoting direct transaction events at five locations in Seoul, including Gangseo-gu, a sister city and exchange cooperation city, until the 22nd.

County Governor Shim Min is visiting the Gangseo-gu direct transaction market, encouraging participating businesses and promoting the excellence of the county's agricultural specialty products.
[Photo by Imsil County]

Through this event, the county is promoting and selling excellent agricultural and specialty products produced in the clean area of Imsil to urban consumers and actively publicizing the Imsil N Cheese Festival.

At the direct transaction market held in Gangseo-gu the previous day, many consumers residing in Seoul flocked, resulting in some items being sold out and gaining great popularity.

County Governor Shim Min visited the Gangseo-gu direct transaction market that day, encouraged participating companies, and conducted promotional activities to directly promote the excellence of Imsil-gun’s agricultural and specialty products.

Chairman of the County Council Lee Seong-jae, county council members, and Lee Jin-san, head of the Nonghyup County Branch, also participated, greatly contributing to promoting the excellence of Imsil’s agricultural specialty products and encouraging sales.

At the direct transaction market, 15 companies within Imsil-gun, including the Imsil N Cheese Cluster and Imsil Livestock Cooperative, are participating and selling about 90 items such as cheese and other dairy products, meat, traditional Korean sweets (hangwa), and sauces.

During the event period, products are sold at prices up to 20% cheaper than market prices, significantly reducing the burden of Chuseok holiday gifts and shopping for consumers.

The county is greatly contributing to increasing farmers’ income and enhancing the image of Imsil-gun’s agricultural specialty products through the expansion of various sales channels.

In the first half of this year, the county also participated in more than 10 direct transaction markets in urban areas nationwide, achieving sales of 150 million won.

Governor Shim Min said, “As we approach Chuseok, the nation’s biggest holiday, we have prepared a variety of excellent agricultural and specialty products from clean Imsil at affordable prices, so we hope many people will purchase them. We expect this event to be a good opportunity for urban consumers and rural producers to coexist.”