Hyosung Advanced Materials, 'World No.1' Tire Cord Transformed into Artwork

Hyosung Advanced Materials' tire cords, seat belts, airbags, and other automotive materials, which hold the world's number one market share, have been reborn as visual art.

Hyosung Advanced Materials announced on the 15th that it will participate in the 'WoopSeoul 2023 Visual Art Festival' held at 'Provoke Seoul,' a complex cultural space located in Yeongdeungpo, Seoul, until the 17th.

Lighting object made from airbag yarn by Hyosung Advanced Materials exhibited at 'Woopseoul 2023'

WoopSeoul is a visual art festival where artists and brands gather around visual arts and present exhibitions and showrooms both online and offline.

Under the concept of 'Future Space,' Hyosung Advanced Materials created a total of six spaces featuring works using tire reinforcement materials such as tire cords, seat belts, and airbags. In addition, bags made from firefighter suit materials, seat belts, and airbags, as well as upcycled products from startups like 119Leo and LucaLab, are also being sold.

A representative from Hyosung Advanced Materials explained, "We conveyed that various industrial materials, as well as new materials such as carbon fiber and aramid, will be indispensable future materials used not only in future-type automobiles but also in aerospace, leisure, and other aspects of our future lives."

This content was produced with the assistance of AI translation services.