Sh Suhyup Bank Opens Private Banking 'Sh Super Gold Club'

Sh Suhyup Bank held an event on the 8th at the Novotel Ambassador Hotel in Gangnam-gu, Seoul, to invite top customers for the opening of the 'Sh Super Gold Club.' The photo shows Bank President Kang Sin-suk (center), top customers, PB branch managers, and other attendees at the event. Photo by Suhyup Bank

Sh Suhyup Bank announced on the 11th that it has launched a private banking (PB) service brand called ‘Sh Super Gold Club’ and started comprehensive asset management specialized PB services.

To implement PB services through Sh Super Gold Club, Suhyup Bank selected two PB branch managers through an internal recruitment earlier this year and established dedicated PB branches in two locations: Yangjae and Apgujeong in Seoul. Sh Suhyup Bank’s Sh Super Gold Club plans to provide customized asset management and specialized PB services including tax, real estate, and legal matters for VVIP customers.

Additionally, Suhyup Bank plans to identify talent early within the bank to nurture them as ‘Junior PBs’ and strengthen a dedicated customer management system for VVIP clients, while offering high-quality comprehensive asset management services that reflect customer needs.

Kang Shin-sook, President of Suhyup Bank, said, "With the mindset that the growth of customers’ assets is the growth of the bank, we will practice co-growth with our customers," adding, "We will strive to differentiate and expand the Sh Super Gold Club brand as much as possible."

This content was produced with the assistance of AI translation services.