Everland unveils teaser for Blood City 'White Z: Seed of Hope' campaign

Cheil Worldwide Utilizes AI Technology for Video Production
AI Technology Applied to Story Composition, Video, and Background Music
Three Short Movie Main Videos Scheduled for Mid-September Release

Cheil Worldwide announced on the 11th that it produced the teaser video for the 'White Z: Seed of Hope' campaign, held in Everland's unique experience space, Blood City, using artificial intelligence (AI).

'White Z: Seed of Hope' campaign teaser video capture [Photo by Cheil Worldwide].

The teaser video for Blood City’s 'White Z: Seed of Hope' campaign, produced by Cheil Worldwide, is characterized by the use of various AI technologies for video and story composition, background music, narration, and more, all without actual filming.

The story composition of the video utilized ChatGPT, while the video itself was completed using the image generation AI 'Midjourney' and the image deep learning and fine-tuning process with 'Stable Diffusion' to enhance quality. The background music was created by the AI composition program 'Muvert,' and the narration was produced using the voice generation AI 'Typecast.'

As a result, the video was born as a successful work by carefully applying various prompts (keywords) according to Blood City’s dystopian future and cyberpunk concept worldview.

The video begins with the imagination that AI will play an active role in the near-future cyberpunk era. It vividly expresses the dystopian worldview by depicting the resistance group 'White Z' preparing for a decisive battle by rebuilding the city and expanding their power together with citizens against 'Dark X,' who controls Blood City, thereby enhancing immersion.

In addition to this video, three main short movies of about 30 seconds each, realistically showcasing the Blood City worldview, will be additionally released in mid-September.

An Everland official said, "This teaser video actively utilizes AI technology and is expected to provide customers with an opportunity to indirectly experience and expand their imagination even before visiting."

Meanwhile, 'White Z: Seed of Hope,' held in Everland’s Blood City, will run until November 19, during Everland’s autumn festival period. Through collaboration with director Chae Kyung-sun, who worked as the art director for the drama 'Squid Game,' the dystopian future of Blood City was realized on an overwhelming scale.

This content was produced with the assistance of AI translation services.