Emart to Open 'Mongol 4th Branch' After 4 Years

After 4 Years Since 2019
Space, Products, and Tenants Configured Similarly to Korean Stores
Korean Products Also Entered in Large Quantities

Emart announced on the 7th that it will open a new store in Ulaanbaatar, the capital of Mongolia, after four years.

The newly opened store is Emart Mongolia's 4th branch, Bayangol Store. Emart opened its first store in Mongolia in 2016 through an agreement with the local company Altai Group, and subsequently opened the 2nd and 3rd stores in 2017 and 2019, respectively. Emart Mongolia stores operate as franchises, where Emart exports its brand, products, and store operation know-how and receives royalties.

E-Mart Mongolia Store No. 4 Exterior [Photo by E-Mart].

The 4th branch, Bayangol Store, is designed to be almost identical to Korean stores in terms of store space, products sold, and tenants within the store. The interior was inspired by the Incheon Yeonsu Store, which was renewed in May this year as a futuristic large-scale mart. Like Yeonsu Store, the emphasis on tenants makes it a 'one-stop shopping center.' The store includes a clothing specialty store, bookstore, food court, and franchise restaurants, and also opens the kids caf? 'Playtime,' which is also present in Korean stores.

The Korean franchise Mom's Touch will also open its first store in Emart Mongolia's 4th branch. The deli corner in the store will sell Korean foods such as gimbap and tteokbokki as ready-to-eat menu items. Emart’s representative private label (PL) products, including No Brand potato chips, butter cookies, and rice snacks, will also be stocked in large quantities.

Emart plans to continue expanding stores in Ulaanbaatar, which is affectionately called 'Mongtan (Mongolia + Dongtan)' due to its strong affection for Korea. Within this year, Emart will also open its 3rd store in Vietnam. An Emart official said, "We will introduce the joy of authentic ‘Korean-style shopping’ to Mongolian people who have a high affinity for Korean culture," adding, "We will continue to increase the number of stores and expand operations so that Ulaanbaatar can establish itself as a representative shopping mecca."

This content was produced with the assistance of AI translation services.