Lotte Chilsung Operates 'Saero02-57 Donggul' Pop-up Store

Operating at Seongsu-dong 'Dearbatate' from the 9th to the 25th

Lotte Chilsung Beverage announced on the 6th that it will operate the ‘Saero02-57 Cave’ pop-up store at the complex cultural space ‘Darebatate’ located in Seongsu-dong, Seoul, from the 9th to the 25th to celebrate the 1st anniversary of the launch of the zero sugar soju ‘Saero’.

Saero02-57 Cave was planned with the concept of a birthday party with Saerogumi to celebrate the 1st anniversary of Saero’s launch. It expresses the Saero02-57 Cave appearing in the heart of Seoul by using the lot number 257 of Dongdaegul Cave in Gangneung, the birthplace of Saerogumi, the representative character of Saero, and the area code 02 of Seoul.

The pop-up store consists of a photo zone, a media art viewing zone, a goods zone, and a tasting zone, which are consumer experience spaces in the form of a mysterious cave. Visitors can take photos at a unique photo zone where they wear Saerogumi props and are filmed with a 360-degree rotating camera, as well as various cave-themed photo zones. In the media art viewing zone, visitors can experience a vivid sensation as if they were actually at Gangneung Dongdaegul Cave through media art expressing cave stalactites and waves, and interactive media art where Saerogumi greets visitors or the media changes according to movement.

In the goods zone, visitors can purchase over 40 types of goods, including dolls and digital props featuring Saerogumi’s nine-tailed fox character, and goods with a Korean aesthetic created in collaboration with the design studio ‘OIMU’. In the tasting zone, visitors can enjoy the ‘Saero Sulsang’ pairing zero sugar soju cocktails with zero sugar monaka ice cream produced in collaboration with ‘Lala Sweet’, a brand famous for its low-sugar ice cream.

Lotte Chilsung Beverage offers a free Saerogumi hanbok experience opportunity for those who make advance reservations. The Saerogumi hanbok experience can be applied for by searching the keyword ‘Saero popup’ on the portal site Naver or Naver Map.

This content was produced with the assistance of AI translation services.