Kooksoondang Collaborates with IPX to Launch Makgeolli... "Exports to Japan and Taiwan"

Makgeolli to be Released in September with Line Friends Characters

Kuksundang announced on the 6th that it will collaborate with IPX (formerly Line Friends) to launch Makgeolli, aiming to pioneer and revitalize the overseas market for Makgeolli. Kuksundang plans to develop Makgeolli products featuring Line Friends characters such as Brown, Cony, and Sally, and export them to Japan and Taiwan.

This collaborative product is Kuksundang Flavor Makgeolli (also known as fruit Makgeolli), developed using fruits and grains preferred by foreigners and well-suited to Makgeolli, such as banana, peach, green grape, and chestnut. It is a product that even foreigners unfamiliar with Makgeolli can easily enjoy. For this Line Friends character product, Kuksundang plans to modify the existing recipe and refresh the design.

The first product, ‘Kuksundang Rice Sweet Red Bean,’ is scheduled to be introduced domestically within this month. It is a low-alcohol product with an alcohol content of 3.5%, using sweet red bean, which is commonly used as an ingredient in various dishes. It will be launched first in Korea and exported within this year. Subsequently, the product line will be expanded to include flavors such as banana, peach, green grape, and sweet chestnut.

A Kuksundang official stated, “Through collaboration with the globally beloved popular character Line Friends, we are presenting Makgeolli, Korea’s traditional liquor, to consumers both overseas and domestically with a cute and unique image. We will continue to make various efforts so that traditional liquors like Makgeolli, as a leading exporter of traditional liquors, can approach diverse customers with fresh and new images.”

This content was produced with the assistance of AI translation services.