Lotte Chemical Shares 3-Year Achievements of Korea's Only 'Plastic Circular Economy Campaign'

Active Formation of Regional and Citizen Consensus
Kim Gyo-hyun "Expansion of Eco-friendly Future Projects"

Lotte Chemical recently held an event to share the achievements of its circular economy activities for waste plastics over the past three years.

On the 4th, Lotte Chemical announced that it will hold 'LOOP FESTA,' an event showcasing the results of the plastic resource circulation awareness campaign through recycling, 'Project LOOP,' until the 28th.

'Project LOOP,' created by Lotte Chemical, is the only domestic plastic resource circulation campaign that collects waste plastics, supports social ventures, and upcycles products. It systematically builds a sustainable plastic circulation loop by interconnecting the plastic recycling process and stakeholders, providing systems and education. Since 2020, through 'Project LOOP,' Lotte Chemical has collected approximately 4 million waste PET bottles, produced about 70,000 recycled products, supported 8 social ventures, and conducted resource circulation education activities for 7,200 people.

(From the second left) Lotte Giants player Kim Won-jung, Lotte Chemical Head of Communications Choi Young-kwang, Busan Baseball and Softball Association President Jeong-shin, and Gijang Little Baseball Team student Kim Do-yoon are taking a commemorative photo after the 'Giants Loop Day' event at Busan Sajik Stadium. Photo by Lotte Chemical

During the LOOP FESTA event, Lotte Chemical plans to focus on building consensus with local communities and citizens through participation in the Waste and Resource Circulation Industry Exhibition, Giants LOOP Day, the opening ceremony of the Our Neighborhood ESG Center in the Busan area, and the 2nd Social Venture Contest performance sharing session.

First, they produced recycled windbreakers using waste PET collected in Busan and Lotte Chemical's recycled material (C-rpet) and donated them to local youth baseball teams. They also set up a resource circulation exhibition and experience activity space inside the Busan Sajik Baseball Stadium.

In mid-month, they will launch campaign activities with local governments in Busan and Incheon to establish and expand the waste PET collection system. They will also hold the 2nd social venture performance sharing session and the 3rd recruitment briefing session.

Kim Gyo-hyun, Vice Chairman of Lotte Chemical, who has been involved since the beginning of Project LOOP, said, “Aiming for sustainable growth, we are accelerating ESG management for expanding eco-friendly future growth businesses and achieving carbon neutrality by 2050 based on our new corporate vision, ‘Every Step for Green.’” He added, “We thank all stakeholders, local communities, and citizens who have shown interest and support for our new vision and sustainable future growth business initiatives.”

This content was produced with the assistance of AI translation services.