SK Inno Expands Plogging Campaign 'Sanhaejinmi' Nationwide... MOU Signed with 5 Organizations

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On the 4th, SK Innovation announced that on the 30th of last month, it signed a Memorandum of Understanding (MOU) to expand the 'Sanhaejinmi' campaign with five organizations, including the Korea National Park Service, the Korea Coast Guard, the Korea Road Traffic Authority, the Korea Environment Corporation, and the Korea Central Volunteer Center, at the Bukhansan National Park Office in Seongbuk-gu, Seoul.

The signing ceremony was attended by Song Hyung-geun, Chairman of the Korea National Park Service; Lee Jumin, Chairman of the Korea Road Traffic Authority; Kim Eui-wook, Director of the Korea Central Volunteer Center; Cho Hyun-jin, Director of the Marine Pollution Prevention Bureau of the Korea Coast Guard; Yoo Seung-do, Head of the Climate and Air Headquarters at the Korea Environment Corporation; and Lim Soo-gil, Head of the Value Creation Center at SK Innovation.

On the 30th of last month, officials who attended the business agreement ceremony took a commemorative photo after completing the Sanhaejinmi activity around Jeongneung Nature Observation Trail in Bukhansan National Park, Seongbuk-gu, Seoul.
[Photo by SK Innovation]

This MOU was signed to expand the 'Sanhaejinmi' activities. Sanhaejinmi is SK Innovation's plogging campaign, which involves jogging while picking up trash. The name means protecting the mountains (山) and the sea (海) to create a truly (眞) beautiful (美) Earth. It started in 2021 as a volunteer activity among SK Innovation affiliates and is now in its third year.

SK Innovation plans to implement the Sanhaejinmi campaign nationwide by utilizing the infrastructure and networks held by the five organizations across the country and will also strive to raise public awareness of eco-friendly practices.

SK Innovation recognizes the Sanhaejinmi campaign as an ESG activity that shares the value of environmental protection and has expanded it into a nationwide movement. In 2022 alone, 278,498 people participated in the Sanhaejinmi campaign, collecting approximately 1,195 tons of trash, achieving significant environmental results. After the signing ceremony, representatives from the five organizations carried out Sanhaejinmi activities around the Jeongneung Nature Observation Trail within Bukhansan National Park, reaffirming their commitment.

Lim, the head of the center, said, “I hope this agreement will expand opportunities for more citizens to participate,” adding, “SK Innovation will continue to lead the creation of environmental value through cooperation with various organizations to not only spread eco-friendly culture but also enhance environmental awareness nationwide.”

(From left) Im Su-gil, Head of Value Creation Center at SK Innovation; Cho Hyun-jin, Director of Marine Pollution Prevention Bureau at the Korea Coast Guard; Lee Ju-min, President of the Korea Road Traffic Authority; Song Hyung-geun, President of the Korea National Park Service; Yoo Seung-do, Head of Climate and Air Division at Korea Environment Corporation; and Kim Ui-wook, Director of the Korea Central Volunteer Center, are taking a commemorative photo after signing a business agreement to expand the Sanhaejinmi campaign at the Bukhansan National Park Office in Seongbuk-gu, Seoul on the 30th of last month. Photo by SK Innovation

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