[IFA 2023] Samsung Executives Han Jong-hee and Lee Young-hee Visit Site... Checking on US and Italian Partners

Samsung Electronics executives personally visited the site of 'IFA 2023,' Europe's largest home appliance exhibition held in Berlin, Germany.

On the 1st (local time), Lee Young-hee, President and Head of Global Marketing at Samsung Electronics' DX (Device Experience) Division, visited the Samsung booth at IFA to check out home appliances, video displays, and mobile devices, including SmartThings.

In particular, she continuously communicated with individuals who appeared to be Italian business partners and carefully inspected various parts of the exhibition hall.

Lee Young-hee, President of Samsung Electronics (center), is touring the Samsung Electronics booth at 'IFA 2023,' which opened on September 1 in Berlin, Germany.
[Photo by Han Ye-joo]

On the same day, Han Jong-hee, Vice Chairman and Head of Samsung Electronics' DX Division, also met with executives including Jason Bonfig, Chief Merchandising Officer (CMO) of Best Buy USA, shortly after the opening of IFA and toured the exhibition booth.

Best Buy, one of the largest electronics retailers in the United States, is one of Samsung's major business partners.

After touring the exhibition hall, Vice Chairman Han moved to a meeting room set up in a corner of the exhibition hall with CMO Bonfig and held a private meeting for about 10 minutes.

This content was produced with the assistance of AI translation services.