BBQ 28th Anniversary... "We Will Grow into the World's No. 1 Franchise"

Chairman Yoon Hong-geun Emphasizes at Commemoration Event
"Realizing Digital Transformation and Enhancing Customer Service"
Commitment to Adhering to Basics and Principles

Genesis BBQ Group announced on the 1st that it held its 28th anniversary celebration at the Chicken University in Icheon, Gyeonggi Province, with family members and executives in attendance.

Yoon Hong-geun, Chairman of Genesis BBQ Group, is delivering the founding anniversary speech at the 28th anniversary event held on the 1st at the Chicken University in Icheon, Gyeonggi Province.
[Photo by Genesis BBQ Group]

Yoon Hong-geun, Chairman of Genesis BBQ Group, emphasized in his commemorative speech, "'Crisis' is an abbreviation of danger and opportunity, and overcoming a crisis by finding opportunities within danger is the DNA of BBQ," adding, "In the 'danger' of rapidly responding to the rapidly changing environment brought by the emergence of the 'digital native' generation, we must uphold the 'basics' and 'principles.'"

He also stated, "We must return to the basics based on principles and strengthen our foundation," and added, "Through the realization of 'digital transformation,' we will grow into the world's largest franchise company."

This month, BBQ plans to introduce a new cloud system in the newly revamped BBQ application (app) to provide customers with faster and enhanced services, secure loyal customers, and maximize family profits. In November, to improve convenience and work efficiency for families, they will introduce a next-generation POS (Point of Sale) system based on big data to secure an overwhelming market share.

Chairman Yoon said, "With the mindset of 'Mabuchakchim (磨斧作針),' meaning 'sharpening an axe to make a needle,' we have persistently targeted the global market for 20 years, resulting in expansion into 25 states, half of the 50 states in the United States, the birthplace of franchises, and extending stores to Panama in Central America following North America," adding, "With this perseverance and spirit of challenge, I am confident that Genesis BBQ Group will establish itself as the world's top franchise group by 2030."

He also said, "Genesis BBQ Group has grown by always adhering to basics and principles and finding opportunities despite unstable environments such as the COVID-19 pandemic, the aftermath of war, abnormal climate, and rising prices," and urged, "All members of Genesis BBQ Group should have a sense of ownership and pride in their work and together achieve exponential results."

This content was produced with the assistance of AI translation services.