Danseok Industry Changes Company Name to 'DS Danseok'... Unveils New CI

Global resource circulation leading company Danseok Industry announced on the 31st that it has changed its corporate identity (CI) and renamed itself as ‘DS Danseok’ (hereinafter DS Danseok). This is the first name change in 34 years since the founding name ‘Nobel Industry’ was changed to ‘Danseok Industry’ in 1989.

DS Danseok held a shareholders' meeting on the 18th and approved the agenda for the name change and CI change. The newly selected name ‘DS Danseok’ combines ‘DS,’ an abbreviation of ‘Define Standard,’ and the existing ‘Danseok (丹石),’ implying ‘defining a new standard unique to Danseok.’

The newly unveiled DS Danseok CI symbolizes the addition of a new Z-axis unique to Danseok, following the X and Y axes, visually representing DS Danseok’s identity and future vision.

The background for changing the name and CI is the company’s determination to strengthen its future growth and identity ahead of its initial public offering (IPO) on the KOSPI market in the second half of this year.

Having surpassed 1 trillion KRW in sales last year, DS Danseok continues steady expansion through resource circulation businesses aimed at future growth, including ▲bioenergy (biodiesel, water-added biodiesel, bio-heavy oil) ▲plastic recycling (PVC stabilizers, PCR, EP, LDH) ▲battery recycling (waste battery regeneration, lithium-ion batteries).

Han Seung-wook, chairman of DS Danseok, stated, “Through the name change and unveiling of the new CI, we have laid the cornerstone to become a 100-year company. DS Danseok will not be complacent with current achievements but will continue to challenge new things and demonstrate expertise to set the standard in the industry.”

This content was produced with the assistance of AI translation services.