Jindo-gun Sells Over 10 Tons at Abalone Consumption Promotion Event

Published 30 Aug.2023 13:57(KST)

Continuing Consumer Promotion Campaign with Chuseok Discount Event

Jindo County in Jeollanam-do is joining forces to support abalone-producing fishermen who are struggling due to decreased abalone consumption demand caused by the economic downturn and the impact of Fukushima contaminated water discharge.

According to the county on the 30th, the Jindo Agricultural and Marine Products Distribution Business Group held a direct seafood market targeting tourists in front of Sol Beach Jindo, a popular tourist spot in Jindo, for three days at the end of last month, selling 1 ton of abalone and achieving sales of about 25 million KRW.

Last month, a direct seafood market for tourists was operated in front of Sol Beach, Jindo. <br>[Photo by Jindo-gun]

Last month, a direct seafood market for tourists was operated in front of Sol Beach, Jindo.
[Photo by Jindo-gun]

In early August, a Jindo abalone sales event was held in Dadae 2-dong, Busan, a sister city, to celebrate Malbok (the last of the three hottest days of summer), recording sales of 1.2 tons and about 30 million KRW.

Following the two direct markets, the county also held a Jindo abalone sales campaign targeting local institutions and organizations through its county-operated online shopping mall, Jindo Arirang Mall, on the 24th and 25th, selling 6 tons (over 150 million KRW) and receiving great responses.

Customers who visited the direct market and tasted Jindo abalone were captivated by its chewy texture and supported the fishermen struggling due to reduced seafood consumption by repurchasing through Jindo Arirang Mall.

Additionally, the county plans to continue consumer promotion campaigns to revitalize sales of Jindo seafood and agricultural products in celebration of the abundant Chuseok holiday.

Jindo Arirang Mall is holding a ‘Chuseok Special Discount Event’.

This discount event will run for 18 days from the 4th to the 21st of next month, offering a 20% discount on all 200 items in Jindo Arirang Mall (with a 50,000 KRW limit per person), with delivery orders closing on the 22nd.

At the same time, from the 19th to the 21st of next month, the county plans to participate in direct markets targeting sister cities in Bojeong-dong, Yongin City, Gyeonggi Province, and from the 20th to the 24th in front of Osan City Hall.

County Governor Kim Hee-su said, “We will strengthen continuous monitoring and support to ensure the safety and quality management of agricultural and marine products,” adding, “We hope for much interest in Jindo agricultural and marine products and wish everyone a bountiful Chuseok with Jindo’s products.”