HiteJinro Launches Fruit Liqueur 'Eisher Aisle Green Apple Flavor'

HiteJinro announced on the 29th that it will release a limited edition of the second new product of Eisher Aseul, ‘Eisher Aseul Green Apple Flavor’.

Eisher Aseul Green Apple Flavor features a refreshing apple scent that delivers a thrilling and powerful tangy taste. The first Eisher Aseul, which was released as a limited edition in October 2020, gained popularity among the MZ generation (Millennials + Generation Z) with its tangy lemon flavor, recording four re-releases and sellouts. Due to continuous consumer demand, it was officially launched as a regular product in March.

The alcohol content of Eisher Aseul Green Apple Flavor is 12%, which is 1% lower than the existing fruit liqueur products (13%), making it light and easy to enjoy. Starting from early September, it will be sold mainly in university commercial districts, along with a promotional event offering Orion’s new soft candy ‘Eisher Chew’. Additionally, it can be tasted in a highball form at the ‘2023 Aseul Live Festival,’ the world’s first soju festival held at Jarasum on the 2nd of next month.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "We have released a new collaborative product reflecting the needs of the MZ generation who pursue novelty and fun," adding, "We will continue to lead the Korean alcoholic beverage trend through new attempts."

This content was produced with the assistance of AI translation services.