Shinsegae Duty Free, Group Tourists from China Visit After Over 6 Years

Shinsegae Duty Free announced on the 27th that Chinese group tourists have entered the duty-free store for the first time in six years.

Chinese group tourists are touring Shinsegae Duty Free Shop.
[Photo by Shinsegae Duty Free Shop]

This group of 31 tourists is the first Chinese group to visit Korea since the Chinese government allowed group tours to Korea on the 10th. The visit was jointly planned by the Korea Tourism Organization and China Youth Travel Service, the largest state-owned travel agency in China.

To commemorate the visit, Shinsegae Duty Free presented souvenirs such as a 50,000 KRW prepaid duty-free card and an AHC mask pack set. After duty-free shopping, the group enjoyed a Korean meal for dinner at 'Keungiwajip Hansang' in the Shinsegae Department Store food court.

Shinsegae Duty Free is actively preparing to welcome Chinese tourists. They have revamped cosmetics and fashion brands to match the latest trends and are conducting promotions with WeChat Pay, a representative Chinese payment platform.

Additionally, to provide a shopping, cultural, and experiential environment, K-pop star music videos are being displayed on the media facade of the Myeongdong branch. Separately, customer services are being enhanced, including providing Chinese interpretation services.

Park Sang-seon, head of the Overseas Sales Team at Shinsegae Duty Free, stated, “We expect the full-scale group tourists to visit starting in October, which includes the National Day holiday. We will contribute to the revival of K-tourism by integrating the Myeongdong cluster, including the duty-free store, department store, and Namdaemun.”

This content was produced with the assistance of AI translation services.