On the 26th, KT announced on the 27th that it successfully held the music festival "2023 KT Voyage to Jarasum" for its customers at Jarasum in Gapyeong-gun, Gyeonggi-do.


"2023 KT Voyage to Jarasum" is KT Group's largest representative cultural event, planned to provide customers with differentiated benefits and experiences through a music culture festival. Marking its 7th year this year, the event recorded the highest number of participants ever, with about 30,000 spectators attending.

'KT Voyage to Jaraseom' visitors enjoying the performance <br>[Photo by KT]

'KT Voyage to Jaraseom' visitors enjoying the performance
[Photo by KT]

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Starting with a performance by Rocket Girl, popular artists such as Crying Nut, Lee Mujin, Jung Eunji, Kim Feel, Big Mama, and Lee Juck heated up the summer night at Jarasum, receiving enthusiastic responses from the audience.



In addition, KT's experiential marketing zones gained popularity, including ▲ KT's 20s brand Y experience zone ▲ experiential booths prepared by the customer communication project "Contact! KT Odaejang" featuring five KT sports athletes ▲ and the "To Watch OTT, KT" experience booth where visitors could easily and diversely enjoy online video services (OTT).


This content was produced with the assistance of AI translation services.

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