LG Electronics Unveils Mobile Living Space 'Bon Voyage' for the First Time

LG Electronics will showcase its unique living space, ‘Bon Voyage,’ for the first time at the global wellness festival ‘Wonderlust Korea 2023,’ held from the 26th to 27th at Olympic Park in Songpa-gu, Seoul.

LG Electronics will showcase its unique living space, "Bon Voyage," for the first time at the global wellness festival "Wonderlust Korea 2023," held from the 26th to 27th at Olympic Park in Songpa-gu, Seoul. "Bon Voyage" is a mobility-enhanced, customer-tailored living space designed as an open loft structure of approximately 20m2 (about 6 pyeong). It allows customers to dock at their desired locations and enjoy a personalized lifestyle that harmonizes with the surrounding environment. LG Electronics planned "Bon Voyage" to conduct in-depth research on various housing culture trends and actively incorporated its accumulated expertise in space design gained from leading the global home appliance market.

‘Bon Voyage’ is a mobile, customized living space designed as an open loft structure of about 20㎡ (approximately 6 pyeong). It allows customers to dock at their desired locations and enjoy a personalized lifestyle that harmonizes with the surrounding environment. To maximize space utilization, it features a diagonal corridor, ergonomic stairs, and built-in structures that make the interior appear more spacious. For openness, one wall is designed as a full glass window to incorporate the external environment into the interior. Inside ‘Bon Voyage,’ there are also air conditioning systems, home appliances, IoT products, and furniture.

LG Electronics planned ‘Bon Voyage’ to conduct in-depth research on various residential culture trends. The company intends to focus on studying what customers consider the optimal space and design according to their lifestyles. Additionally, LG Electronics plans to increase customer touchpoints by setting up ‘Bon Voyage’ in various locations and accelerate research to discover smart life solutions. In September, it will offer a unique lodging experience at the Pyeongchang filming site of the HYBE original content ‘In the SOOP BTS Season 2,’ and in October, it will participate in Korea’s largest camping and outdoor festival, ‘Go Out Camp,’ to test new outdoor living space concepts.

An LG Electronics representative explained, "‘Bon Voyage’ is part of LG Electronics’ experimental and innovative product and service experience marketing platform, ‘LG Labs.’ It is one of the various attempts to connect and expand diverse customer experiences as a smart life solution company."

This content was produced with the assistance of AI translation services.