Gwangju Shinsegae Donates 'Sponsorship Funds and Blood Donation Certificates' to Pediatric Cancer Patients

Published 24 Aug.2023 11:40(KST)

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 24th that it donated 10 million KRW and 150 blood donation certificates to the Gwangju-Jeonnam branch of the Korea Leukemia Pediatric Cancer Association for children with pediatric cancer.

This donation was made to support the recovery and development, as well as the financial aid, of children and adolescents experiencing emotional delays due to pediatric cancer. The 150 blood donation certificates were collected through the voluntary contributions of employees.

Gwangju Shinsegae Donates 'Sponsorship Funds and Blood Donation Certificates' to Pediatric Cancer Patients

The donation ceremony was attended by Choi Young-jun, head of the Gwangju-Jeonnam branch of the Korea Leukemia Pediatric Cancer Association, and Lee Dong-hoon, CEO of Gwangju Shinsegae, among others.

The donated funds will be used to support economically disadvantaged vulnerable families of patients and their families who require emotional and cognitive therapies such as speech, psychological, and art therapy.

Lee Dong-hoon, CEO of Gwangju Shinsegae, said, “Although continuous support is still insufficient, I hope that the children who are bravely fighting their illnesses will recover quickly and return to a happy daily life.”

Choi Young-jun, director of the Gwangju-Jeonnam branch of the Korea Leukemia Pediatric Cancer Association, said, “I hope this donation will be a great source of strength for children battling pediatric cancer,” adding, “We will continue to strive to deliver hope and courage to the children.”

The Gwangju-Jeonnam branch of the Korea Leukemia Pediatric Cancer Association not only provides treatment and support for pediatric patients but also runs programs to foster emotional development and strengthen diminished self-esteem in adolescents. Additionally, they offer online Chinese conversation classes and art psychological therapy for patients, as well as intelligence, emotional, and psychological rehabilitation programs. Through these long-term support programs that families must go through together, they aim to reduce difficulties for all family members and help them lead normal social lives.