Kolon FnC Kuron "Changed Everything Except Name Including Logo, Color, and Design"

Rebirth Through 2023 Fall/Winter Season Rebranding

Kolon Industries FnC Division (Kolon FnC), which operates the modern luxury handbag brand 'Couronne,' announced on the 23rd that it will renew its logo, colors, and product designs starting from the 2023 Fall/Winter (FW) season.

Kolon FnC Couronne New Classic Campaign
[Photo by Kolon FnC]

Since early this year, Couronne has been reconsidering its brand identity and embarked on a comprehensive renewal that breaks away from the existing format. From the 2023 FW season, changes will be applied across the entire brand, including the logo, colors, packaging, product designs, and store VMD.

The Couronne logo has been redesigned to be simple and clear while retaining its essential form, ensuring clear visibility in digital environments. Additionally, starting this season, a main color associated with Couronne has been selected and applied throughout packaging and products to imprint the refreshed brand image. Couronne plans to convey a mysterious brand atmosphere to customers by combining a green tone called 'bud,' reminiscent of a sprout, with neutral brown shades.

The biggest change in Couronne's rebranding is the product design. The theme of the FW new collection is 'Mental Sculpture,' featuring products inspired by architecture, sculptures, and artworks from the modernism era of the 1960s. The company explained that this season, they hope customers will appreciate and interpret the products with free forms and geometric structures as if viewing sculptures.

Under the main theme, Couronne's new collection is divided into two categories: 'New Classic' and 'New Trendy.' The New Classic consists of contemporary designs that combine Couronne's refined, minimalistic classic items with a modern sensibility. A representative item is the 'Facade' tote bag, characterized by bold square decorations and delicate leather covers.

The New Trendy line is a trendy collection not previously found in Couronne's products. Targeting the core customer base of ages 25 to 34, it is offered at a reasonable price range of 200,000 to 300,000 KRW, with the unique deconstructionist-inspired 'Hadid' shoulder bag as the main product.

Couronne's new collection can be found at offline stores nationwide, the official online site Kolon Mall, and the official Instagram account.

This content was produced with the assistance of AI translation services.