Lifestyle Beauty Brand 'Nonfiction' Now Available at Shinsegae Centum City Department Store

Lifestyle beauty brand 'Nonfiction,' which expresses inner strength through scent, announced on Tuesday the 22nd that it has opened a new store on the first floor of Shinsegae Department Store Centum City.

The newly opened Nonfiction store features bird's eye maple wood as the main material, creating a warm atmosphere. The space is enhanced with an orange carpet that evokes the vibrancy of Busan, spreading a warm sense of hospitality while capturing the attention and footsteps of visitors. The centrally located round-shaped shelf is designed so that staff and customers can make eye contact and connect through scent.

A Nonfiction representative said, "We hope that every customer visiting Nonfiction at Shinsegae Department Store Centum City fully experiences Nonfiction's unique warm hospitality and fragrant inspiration," adding, "We are pleased to meet the expectations of more customers and provide opportunities to experience the brand through this department store opening in Busan."

To celebrate the opening of the Shinsegae Centum City store, Nonfiction is offering exclusive benefits for visitors to this location. First, all customers who make a purchase will receive a collaboration eco bag featuring artwork from Nonfiction's Citrus Collection. Additionally, customers who purchase a 100ml perfume will receive a 10ml perfume and pouch set, and those who spend over 170,000 KRW will be given a limited quantity of summer-only summer beach towels and beach bags.

Meanwhile, Nonfiction has secured various touchpoints with global customers, operating pop-up stores in Isetan Tokyo in May last year and Paris, France in September. Domestically, it has exclusive signature stores at Hyundai Department Store Pangyo, Hannam, Samcheong, and Sinsa.

This content was produced with the assistance of AI translation services.