Personalized Nutrition Management 'Pillize'... "Raised 12 Billion KRW in Series A"
Filize, a hyper-personalized nutrition management platform, announced on the 22nd that it has completed a Series A investment round worth 12 billion KRW. With this, Filize's total accumulated investment has reached 15 billion KRW. The round was led by Capstone Partners. Additionally, Samsung Next, the corporate venture capital (CVC) of Samsung Electronics, KB Investment, and KDB Industrial Bank newly participated, while seed investors Strong Ventures, Primer, and Nextrans followed up with additional investments.
With the Series A funding, Filize plans to accelerate its digital transformation business in the health management market and enhance the expertise of its platform services. Based on hyper-personalized artificial intelligence (AI) technology, the company aims to improve its specialization in hyper-personalized health analysis such as body composition analysis and genetic testing, and expand the Filize healthcare expert team to develop Filize into a national health management platform.
Founded in 2021, Filize is a hyper-personalized supplement and diet management platform company. Its main services include supplement combination analysis, expert consultations with pharmacists and nutritionists, diet management functions, today's diet score which integrates meal and supplement scores, hydration feedback, and exercise management features. Based on personal health data (PHR) such as health checkup records, it offers a health management super app that comprehensively analyzes, recommends, and manages supplements, diet, and exercise. The company claims to have grown into the number one platform for hyper-personalized supplement and diet management within just over a year since its service launch.
Song Eun-gang, CEO of Capstone Partners and lead investor in this round, said, “The Filize team is a serial founding team with experience in building category-leading platforms. Given their experience and know-how in efficiently building mega platforms, I am confident that they have the potential to create a super platform in the health management market as well.”
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Shin In-sik, CEO of Filize, also stated, “Since COVID-19, interest in health has increased, and with the rapid advancement of various wearable device technologies and AI technologies, the market environment is ripe for the emergence of a super platform in health management. Filize plans to present a new paradigm leading the digital transformation of the health management market based on its hyper-personalized service portfolio and know-how.”
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