KCC Opens 'Mashimaro Popup Store' in Gimpo

KCC's 'Mashimaro Pop-up Store' set up at Lotte Department Store Gimpo Airport Branch.

On the 22nd, KCC announced that it will showcase its third pop-up store collaboration with KCC Paint and the representative K-character Mashimaro at Lotte Department Store Gimpo Airport branch until the 31st.

This collaboration was specially planned to repay the great interest and support received from operating at Hyundai Department Store Pangyo and Cheonho branches last month. The pop-up store, located on the GF floor of Lotte Department Store Gimpo Airport branch, is themed "Mashimaro Goes to the Forest" and features various sizes of dolls, limited edition eco bags, and character merchandise. Behind the 1-meter tall large Mashimaro positioned at the entrance, a green paint sculpture pouring out of a paint can was installed to promote KCC Paint’s Forest brand while expressing eco-friendliness through imagery.

At the pop-up store, customers who purchase limited edition eco bags printed with three types of artwork completed through the collaboration between KCC Paint and Mashimaro will receive a free goods package containing an eco-friendly water-based paint can of "Forest Self" and flower seeds. The package is an experiential set designed so that customers can fill the included soil into the paint can, sow the flower seeds, and grow them themselves.

Seong Ji-hyun, head of the Brand Communication Team responsible for KCC branding, said, “The collaboration between KCC Paint and Mashimaro seems to make the image of KCC Paint feel more friendly,” and added, “We will continue to focus on various marketing activities that allow us to meet and communicate directly with consumers offline.”

This content was produced with the assistance of AI translation services.