Overseas Bestselling Author Shares 'Global Expansion Strategy'

'Global Class' Author Klaus Behage Special Lecture
Hosted by Jungjinkong Global Startup Academy

The Small and Medium Business Corporation (Chairman Kim Hak-do) announced on the 22nd that it will hold a special lecture by an overseas speaker to support the successful global expansion of companies enrolled in the Global Startup Academy.

The speaker for this special lecture, Klaus Wehage, is the co-author of the Wall Street Journal bestseller 'Global Class.' He is also the CEO of the Silicon Valley global accelerator '10X Innovation Lab.' Klaus Wehage is a prominent figure in Silicon Valley who has mentored 2,000 founders and entrepreneurs from 50 countries worldwide. The topic of this lecture is 'Successful Global Expansion Strategies for Startups.'

Details include ▲establishing corporate strategies for successful global expansion ▲global organizational culture ▲hiring global talent and team building ▲practical global localization know-how that venture startups can immediately apply in the field. The lecture will analyze and explain the global expansion strategies of the fastest-growing companies in the world, such as Google, Zoom, Slack, and Apple.

After the lecture, Klaus Wehage and Aaron McDaniel, co-author of 'Global Class,' will hold a networking session to exchange opinions with over 100 venture startup participants.

Jo Han-gyo, Head of the Human Resources Development Division at the Small and Medium Business Corporation, said, “We invited an overseas speaker to support the students of the Global Startup Academy in preparing to enter the global market,” adding, “This special lecture is expected to help startups build business strategies to succeed in the global market.”

This content was produced with the assistance of AI translation services.