OB Beer Hanmac Releases 'Fantastic Foam' TV Commercial Featuring Suji

OB Beer Hanmac announced on the 21st that it has released a new campaign TV commercial titled 'Fantastic Foam' featuring singer and actress Suzy.

The new commercial sensually and beautifully depicts Suzy experiencing Hanmac's fantastic foam, where the rich foam from the first sip remains unchanged until the end, thanks to improved foam durability. The video begins with Suzy gazing at Hanmac filled densely with soft foam. As the narration says, "Hanmac's soft fantastic foam where the taste of the first sip lasts until the end," the moment Suzy tastes Hanmac, the soft foam transforms into a virtual space where clouds of foam endlessly unfold, creating a dreamy atmosphere.

OB Beer and Hanmac plan to actively promote Hanmac's unique softness, characterized by foam from the first sip lasting until the end, starting with this TV commercial. The campaign video, pre-released online on the 14th, received enthusiastic public attention as the first encounter between Suzy's fantastic visuals and Hanmac's smoothness. Despite being a teaser, the video recorded over 500,000 views within two days of its release.

Additionally, Hanmac plans comprehensive marketing activities including the launch of a foam maker that creates fantastic foam, opening a pop-up store where customers can taste Hanmac draft beer 'Double Smooth Draft,' and sponsoring the Daegu Chimaek Festival.

This content was produced with the assistance of AI translation services.