'LS Electric Flower Path Creation' Event Planting 1,400 Baerong Trees
Environmental Cleanup Campaign Including Removal of Invasive Plants Around the Lake

LS Electric has embarked on a 'forest care' activity to achieve carbon neutrality.


On the 18th, LS Electric announced on the 21st that about 50 members of the LS Electric Highlight Volunteer Group, composed of executives, employees, and university students including Kim Dong-hyun, CEO of LS Electric (Vice President in charge of ESG), held the 'LS Electric Flower Road Creation' event planting 1,400 crape myrtle trees at Seongseong Lake Park in Cheonan.

Kim Dong-hyun, CEO of LS Electric (third from the right), and volunteer members planting trees. Photo by LS Electric

Kim Dong-hyun, CEO of LS Electric (third from the right), and volunteer members planting trees. Photo by LS Electric

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The crape myrtle trees planted that day are another name for the tree known as the hundred-day red flower (Mokbaegilhong). Among trees widely used as urban forests and garden shrubs, they are known for their high carbon storage and absorption capacity, as well as their ability to reduce fine dust.


LS Electric expects that assuming an annual carbon absorption of 8kg per tree, this activity will result in a total annual carbon absorption effect of 11.2 tons.


Before planting the trees, the volunteer members removed invasive ecological plants growing around the lake and carried out a plogging campaign (picking up trash while walking) along nearby citizen walking paths as part of an environmental cleanup campaign.


LS Electric organized this activity as part of the 'Let's Make Green with LS ELECTRIC' campaign. This campaign was launched in 2017 to enable LS Electric to respond more proactively to ecosystem preservation and environmental issues.



Kim Dong-hyun, CEO of LS Electric, said, "I am pleased to contribute to carbon neutrality through tree planting with employees and university students," adding, "Carbon absorption will provide a solid resting place for citizens, and we will prepare various ESG activities to protect our forests."


This content was produced with the assistance of AI translation services.

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