Innocean Wins 10 Main Awards in 10 Categories at the 2023 Red Dot Awards

Musinsa 'Yeohaeng Ticket' Campaign Wins Top Award

Innocean announced on the 21st that it won a total of 10 awards at the prestigious German design awards ceremony, the Red Dot Design Award, including one top prize and nine main prizes.

Innocean announced on the 21st that it won a total of 10 awards at the prestigious German design awards ceremony, the Red Dot Design Award, including one top prize and nine main prizes. The photo is from Musinsa's 'Travel Ticket' campaign. Photo by Innocean

The work that won the highest award, the 'Best of the Best,' in the Advertising category of this year's Red Dot Design Award was the 'Travel Tket' campaign by Musinsa, planned and produced by Innocean. The company explained that the top prize is just below the integrated Grand Prix, making its significance and authority very high.

The campaign received praise for its witty and unique idea by producing 'Travel Tket' T-shirts inspired by travel tickets, which could be used as travel vouchers including actual airline tickets and accommodation vouchers to Bangkok, Thailand. In addition to the top prize, Innocean also won one main prize in the Digital Solution category.

Additionally, Hanwha Group's 'Solar Beehive' won one main prize in the Advertising category, and Daol Savings Bank's 'Money Perfume' won one main prize each in the Advertising, Apps, and Corporate Design & Identity categories. Both works had swept various prestigious advertising awards since last year. Hyundai Motor Company's '2023 Seoul Mobility Show: Genesis Hall CORE ZONE' also received one main prize in the Fair Stands category.

Among Innocean's overseas subsidiaries, the Italian branch won one main prize each in the Apps and Interface and User Experience categories for Kia. Kia inserted QR codes supporting AR and 3D data into brochures introducing the EV6 GT model, allowing updated information to be received without additional paper printing. This was highly recognized for showcasing future-oriented creativity through environmental protection and the use of digital tools.

Hyundai Motor Company also won one main prize in the Advertising category. The campaign was praised for effectively conveying the message of Hyundai Motor Company's future vision, 'Progress Toward Humanity,' through large-scale outdoor advertisements in downtown Milan, Italy.

An Innocean official said, "It seems that our differentiated creative competitiveness has led to good results at the world's most prestigious design awards," adding, "We will continue to create campaigns that surprise the world through various domestic and international creative works."

Meanwhile, the Red Dot Design Award is considered one of the world's top three design awards along with the American IDEA and German iF Design Awards. It selects innovative products and works annually in various fields such as product design, brand & communication design, and concept design.

This content was produced with the assistance of AI translation services.