Demand Surges, Product Range Expands... Department Stores Begin Pre-Orders for Chuseok Gift Sets (Comprehensive)

Chuseok Reservation Sales at Department Stores from the 18th
Number of Items for Sale Increased by 10-20%
Expansion of Premium and Value Sets by Department Store

Major domestic department stores are simultaneously launching pre-orders for Chuseok gift sets ahead of next month's Chuseok holiday. Before the main sales period, they selected products with high customer demand and offered them at reasonable prices, increasing the number of items sold by 10-20% due to high customer preference.

A customer is looking at Chuseok gift sets at Lotte Department Store.
[Photo by Lotte Department Store].

According to the distribution industry on the 16th, Lotte Department Store will showcase a total of about 190 pre-order items including livestock, seafood, and fresh produce at all department store locations for 20 days from the 18th to the 7th of next month, offering discounts of up to 60% off the regular price. The number of pre-order items has been expanded by more than 10%, and products with high customer preference have been reinforced, selecting a total of about 190 pre-order items. During the pre-order period, discounts of 20-25% for livestock, 10-35% for fresh produce, 20-30% for seafood, and 10-60% for health products are provided.

The buyer-recommended gift sets, composed only of upgraded '1+ grade' Hanwoo beef cuts compared to last year, include the Royal Hanwoo Steak Set (400,000 KRW) and the Royal Hanwoo Mixed Gift (290,000 KRW). Seafood gifts focus on customer confidence in purchasing. All dried yellow corvina fish (gulbi) products were planned with items purchased before April. Representative fresh produce gifts include Prestige Apple Shine Apple Mango Gift (189,000 KRW) and Food Avenue Shine Melon Gift (144,000 KRW).

Shinsegae Department Store will start pre-order sales of Chuseok gift sets from the 18th until the 10th of next month. The pre-order items include about 240 products: 46 agricultural items such as apples, pears, apple mangoes, and Shine Muscat grapes; 32 livestock items including Hanwoo beef; 29 seafood items such as gulbi and abalone; 55 health food items; and 17 wine items. Discounts are offered at 5-10% for Hanwoo, up to 20% for gulbi, up to 20% for fruits, and up to 60% for wine and health foods. Among seafood items, gulbi, cutlassfish, and tilefish are carefully selected products purchased in advance during their peak seasons from winter to spring and have passed food safety inspections. Shinsegae Department Store has also prepared about 130 premium products priced over 100,000 KRW, a 17% increase compared to last Chuseok.

Models are showcasing Chuseok gift sets at Shinsegae Department Store.
[Photo by Shinsegae Department Store].

Hyundai Department Store will conduct pre-order sales from the 18th until the 10th of next month. The event will start at The Hyundai Seoul on the 18th and expand to 16 department store locations nationwide including Apgujeong Main Store, as well as official online malls The Hyundai.com and Hyundai Food Hall ToHome. During the pre-order period, Hyundai Department Store will offer about 260 popular sets including Hanwoo beef, gulbi, fresh produce, and health foods at discounts of up to 30%. The Hyundai Hanwoo Small Pack Gift Set Sodam Bamboo Set (230,000 KRW) will be sold at 210,000 KRW, Yeonggwang Chamgulbi Bamboo Set (300,000 KRW) at 240,000 KRW, and Sandeulnaeum Premium Apple Pear Melon Set (200,000 KRW) at 190,000 KRW.

Galleria Department Store will conduct pre-order sales of Chuseok gift sets from the 18th until September 11th. The number of pre-order set items has been increased by 20%, preparing a total of about 300 items. During this period, discounts range from 10% to up to 60%.

This content was produced with the assistance of AI translation services.