Hoegaarden Launches 'Hoegaarden Apple' with a Sweet and Tangy Green Apple Flavor

Sequential Sales at Major Nationwide Marts and Convenience Stores

Belgian authentic wheat beer Hoegaarden announced on the 16th that it will launch ‘Hoegaarden Apple,’ which captures the refreshing taste of green apple.

Hoegaarden Apple is a new product that Hoegaarden is introducing for the first time in the Korean market to satisfy consumers seeking diverse and novel flavors. From product planning to pre-consumer testing and recipe development, everything was directly conducted domestically.

This new product features the soft and rich unique wheat beer flavor of Hoegaarden combined with the sweet and sour taste of green apple. The subtly spreading fresh aroma upon opening the product is also attractive. Inspired by the freshness of green apple, the package design emphasizes the fruit’s freshness using stylish illustrations in green color. The alcohol content is 4.5%.

Hoegaarden Apple is available in 500mL cans and can be found at major supermarkets and convenience stores nationwide. It will be stocked in large supermarkets starting from this day and will be gradually available in convenience stores from September. By scanning the QR code on the can, consumers can check the product’s sales locations and consumer events.

To commemorate the launch of the new product, Hoegaarden will carry out various promotional activities. The product illustration, which elegantly visualizes the rich aroma unique to Hoegaarden Apple, will be continuously released on the brand’s official SNS channels. In the future, they plan to expand consumer experience opportunities through pop-up store operations and sponsorship of music festivals.

The Hoegaarden brand manager said, “Hoegaarden Apple is an ambitious new product from Hoegaarden, which has introduced innovative products using various ingredients such as fruits and herbs,” adding, “We will actively communicate with consumers to promote the charm of wheat beer harmoniously blended with the sweet and sour taste and rich aroma of green apple.”

This content was produced with the assistance of AI translation services.