SSG.com Opens 'Fragrance.com' Brand Store, No.1 in Online Perfume Sales

SSG.com announced on the 16th that it has opened an official overseas direct purchase brand store for the No. 1 online perfume shopping mall in the U.S., Fragrance.com.

Fragrance.com, established in 1997, is a perfume shopping mall that sells premium perfumes from over 16,000 brands worldwide at affordable prices.

SSG.com noted that the number of Korean visitors to Fragrance.com's U.S. site has been steadily increasing and that many customers purchase through overseas direct purchase. To enable convenient purchase of large-capacity products and new global brand products that have not yet been officially launched domestically, and to expand the perfume lineup, SSG.com partnered with Fragrance.com.

Currently, more than 7,500 products including luxury brands and European boutique brands can be viewed at the official store, and the number of products is planned to expand to 20,000 by the end of this year. To commemorate the opening of the official store, SSG.com will offer a 5% discount on all products until the 20th and will give a random perfume miniature to customers who purchase over 50,000 KRW.

Representative products include ‘Lorenzo Villoresi Wild Lavender Eau de Toilette 100ml’ priced at 149,700 KRW, ‘Van Cleef & Arpels Gardenia Petal Eau de Parfum 75ml’ at 135,600 KRW, and ‘Juliette Has a Gun Moscow Mule Eau de Parfum 50ml’ at 86,800 KRW.

Yoon Hyojin, MD in charge of overseas sourcing and direct purchase at SSG.com, said, “We promoted the entry of Fragrance.com so that customers can browse various overseas brand perfumes at a glance and purchase conveniently,” adding, “We will strengthen collaboration with beauty companies to enhance product competitiveness.”

This content was produced with the assistance of AI translation services.