"Only Food Products Sold"... Auction to Hold 'Food Special Day' on the 16th
Online marketplace Auction will dedicate its entire site marketing area to the ‘Food’ category for one day with the launch of the ‘Food Special Price’ day on the 16th.
Food Special Price is a regular promotion that showcases only food category products from Auction’s 21 specialty halls and over 260 special deal items. For one day, all event corners and special deal products will be filled exclusively with food items.
Given that Auction is an open market offering a variety of category products, dedicating the entire sales space displayed on the front page to a single category item is a very bold experiment. The scale is also unprecedented. More than 2,000 sellers will participate, including big brands, small and medium enterprises, domestic agriculture, livestock, and fisheries companies, as well as overseas direct purchase sellers related to food.
There are also discount benefits. Through the Food Special Price main hall, a ‘20% discount coupon’ applicable to all products in Auction’s processed foods, fresh foods, health foods, and coffee & beverage categories will be provided. Any Auction member can download the coupon up to 10 times in total. Additionally, ‘up to 20% discount coupons’ will be offered through 21 food theme halls including ▲ready-to-eat meals ▲red ginseng & supplements ▲coffee & beverages ▲fruits & agricultural products ▲livestock ▲seafood ▲grains & side dishes. Card company discounts are also available. When purchasing food with Smile Card or Samsung/KB Kookmin/NH Nonghyup/Woori cards, a ‘10% discount’ benefit of up to 5,000 KRW will be provided. Furthermore, Auction’s food MD has carefully selected over 260 all-kill special deal products.
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Oh Dae-young, team leader of Auction TF team, said, “Reflecting the steady increase in food sales on Auction, we planned an event that puts all benefits into food for one day,” adding, “The response to the existing ‘Auction Extreme Special Price,’ which exposes only one brand in the entire marketing area for just one day, was so good that we created a category version of the Extreme Special Price using that format.”
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