Chinese Women Attach 'Fake Belly Buttons' Due to Body Shape Concerns When Wearing Revealing Clothes
Chest, Hip, Shoulder, and Clavicle Support Devices Also Trending
"Concerns Over Fueling Appearance Anxiety"
Recent foreign media reports have highlighted a trend of "fake belly buttons" among Chinese women.
According to the Hong Kong daily South China Morning Post (SCMP) on the 10th, more women in China are sticking fake belly button stickers above their real belly buttons.
Why do they use fake belly buttons? The media explained that when wearing tops that expose the waist, placing a fake belly button sticker and covering the real belly button with pants makes the area with the sticker perceived as the waist, making the legs appear longer.
On Chinese social media as well, users of belly button stickers can be easily found. A user on Xiaohongshu, the Chinese version of Instagram, said, "I wanted to wear stylish, revealing clothes every summer but hesitated because of my body shape. This summer, the belly button sticker helped me. It doesn’t fall off easily, doesn’t reflect light, and is even waterproof," leaving a review.
A user on Douyin, the Chinese version of TikTok, described it as "a cheating tool to say goodbye to the '2-heads-tall body' proportion where the upper and lower body are in a 1:1 ratio."
Some users also shared tips that applying makeup powder around the belly button helps the sticker blend in without being noticeable.
On Pinduoduo, one of China’s online shopping platforms, belly button stickers are popular products. The price is around 4 yuan (about 730 won) for a set of two sheets containing 32 fake belly buttons. One seller reported receiving 4,400 orders recently.
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SCMP reported that besides fake belly buttons, fake breasts, buttocks, shoulders, collarbones, and noses are also trending in China these days, while pointing out concerns that the trend of pursuing beauty by using fake body parts may fuel anxiety related to appearance. Online voices have also criticized, saying, "I wonder if people can face their real bodies after removing these auxiliary tools."
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