Hyundai Department Store - Korea Tourism Organization, 'K-Culture' Relay Popup Event Held

Commemorating the Year of Visit Korea... Until the 23rd at The Hyundai Seoul

Hyundai Department Store announced on the 10th that it will hold a K-Culture relay pop-up event in collaboration with the Korea Tourism Organization on the B2 floor of The Hyundai Seoul until the 23rd to commemorate the 2023-2024 Visit Korea Year.

(From left) Kim Jang-sil, President of Korea Tourism Organization; Jang Mi-ran, 2nd Vice Minister of the Ministry of Culture, Sports and Tourism; and Kim Hyung-jong, President of Hyundai Department Store, are taking a commemorative photo at the opening event of the 'K-Culture Relay Pop-up' on the B2 floor of The Hyundai Seoul in Yeongdeungpo-gu, Seoul, on the 10th.
[Photo by Hyundai Department Store].

This pop-up store will be filled with various attractions such as the K-pop idol ZEROBASEONE pop-up zone, K-fashion and beauty pop-up zone, The Hyundai Seoul figures, fans, and other K-goods, a K-art exhibition featuring artist Kim Hyun-jung, and K-food content.

A Hyundai Department Store official said, "We will continue to contribute to revitalizing Korean tourism by promoting K-content and providing top-level shopping convenience for foreign customers."

Meanwhile, in April, Hyundai Department Store signed a memorandum of understanding (MOU) with the Korea Tourism Organization to attract more inbound tourists and is jointly promoting projects to develop the department store into a luxury K-shopping destination for foreign tourists.

This content was produced with the assistance of AI translation services.