Udeumji Farm Appoints French Hanbok Model as 'Asia Mooply' Ambassador

Appointment of Ambassador for European Market Promotion,
Plans to Strengthen Exports and Establish Global Market Foundation

Smart farm company Udeumji Farm announced on the 10th that it has appointed Assia Mouflih, a French hanbok model, as its global honorary ambassador.

Kang Sung-min, CEO of Udeumji Farm (left), and Asia Moufli, a French hanbok model, are taking a commemorative photo.
[Photo by Udeumji Farm]

Assia Mouflih is a French model who is promoting hanbok to the world with excellent expressiveness and elegance. She won the Excellence Award at the ‘2022 France-Korea Hanbok Model Contest’ organized by the Korea Hanbok Model Selection Committee. Based on her strong interest in Korea, she actively spreads K-food and Korean culture locally in France. After encountering Udeumji Farm’s Tomango at the ‘2023 Korea Expo France,’ she showed a strong affinity for the brand and product quality, leading to the formal appointment as an ambassador.

Tomango is one of the representative domestic stevia tomato brands born from Udeumji Farm’s patented technology and is attracting significant attention in overseas markets such as Europe and the Middle East. At the Korea Expo France held last May, it received a sensational response, including signing an export business agreement (MOU) with K-Mart, one of the major Korean supermarkets in Paris, and achieving export consultations worth 400,000 euros. Udeumji Farm plans to steadily expand export supply in the future, as it is preparing to build the largest semi-enclosed greenhouse in Korea in the first half of next year.

Kang Sung-min, CEO of Udeumji Farm, said, “As interest in Tomango is increasing overseas, we decided to appoint an ambassador to better promote the brand in European countries,” adding, “We will strengthen exports of our products, including Tomango, and further solidify the foundation for expanding into the global market.”

Udeumji Farm has maintained a sales growth trend for three consecutive years based on its semi-enclosed advanced smart farm facilities and proprietary cultivation technology. In addition, it is actively exploring overseas expansion, receiving related love calls from Europe, the Middle East, and Southeast Asia. Based on this growth, it is planning to go public next month through a merger with Hana Financial 20th SPAC using the SPAC dissolution method.

This content was produced with the assistance of AI translation services.