Seoul Dragon City Launches Two Types of Cakes... Enters HMR Market
Cake HMR 2 Types Now Available on KakaoTalk and Naver
Introducing Pure Milk Cake and Classic Cheese Cake
Seoul Dragon City announced on the 7th that it expanded its business area by launching two types of cake home meal replacement (HMR) products on the 1st.
Seoul Dragon City stated that as part of its new business, it decided to release two types of cakes, which are highly preferred by customers, as HMR products.
The newly launched products are the 'Pure Milk Cake' and the 'Classic Cheese Cake.' The Pure Milk Cake features a sponge dough made with fresh cream, filled with 100% premium domestic condensed milk fresh cream between the layers, and topped with Italian mascarpone cheese cream. The Classic Cheese Cake is a handmade cake that maximizes the creamy texture unique to cream cheese through a low-temperature water bath method. Both products are 18cm in diameter (size 2), suitable for 5 to 6 people. The price is in the mid-40,000 KRW range each.
The two cake HMR products are available on the official Seoul Dragon City website, KakaoTalk Gift, and Naver Smart Store. Seoul Dragon City plans to expand customer touchpoints by adding more sales channels in the future. A Seoul Dragon City representative said, "We will continue to strengthen our HMR product lineup by utilizing distinctive recipes from various food and beverage establishments."
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Meanwhile, on the 19th, Seoul Dragon City plans to showcase the two HMR cakes at the dessert section of the buffet restaurant 'Food Exchange.' Customers who purchase cakes on-site will receive a small gift.
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