Jeonggwanjang iPass, Revamped as a Student-Customized Brand

FDA-Approved Red Ginseng Functionality
'Memory, Immunity, and Fatigue Improvement' Triple Care

Jung Kwan Jang's student-specialized brand 'iPASS' announced on the 7th that it will be newly revamped as a student-customized design brand, starting with the renewal of 'iPASS H' for high school students.

iPassH [Photo by KGC Ginseng Corporation]

The renewed iPASS H uses 6-year-old red ginseng from Jung Kwan Jang, recognized by the Ministry of Food and Drug Safety for five functionalities, to simultaneously care for memory improvement, immune enhancement, and fatigue recovery. It also includes plant mixed concentrates (Astragalus, Angelica, Jujube, Poria, Bamboo leaf), vitamin C, and oat extract concentrate as secondary ingredients. In line with students' health interests, additional secondary ingredients such as Aminomix, vitamin B complex, ginkgo leaf extract, and BCAA were added.

According to KGC Ginseng Corporation, from 2013 to this year, 950,000 parents have purchased iPASS, recording a cumulative sales amount of approximately 400 billion KRW during the same period. In a survey conducted by market research firm NielsenIQ Korea in March, Jung Kwan Jang iPASS ranked first in youth red ginseng sales for nine consecutive years from 2014 to 2022.

A KGC Ginseng Corporation official stated, "iPASS is a product that uses red ginseng, which embodies Jung Kwan Jang's tradition and expertise, as the main ingredient to care for memory, immunity, and physical strength all at once," adding, "We have renewed the product by further strengthening the secondary ingredients needed for each age group to help students build a solid foundation of health."

This content was produced with the assistance of AI translation services.