Innocean Establishes Content Production Specialized JV 'Studio Orbit'

Innocean announced on the 7th that it will establish a joint venture specializing in content production called ‘Studio Orbit’ in partnership with the content production company ‘Imageneus.’ This move is part of a strategy to transform into a content production specialist company.

Lee Yong-woo, CEO of Innocean (left), Hwang Ji-young, CEO of Studio Orbit (center), and Choi Jin-hee, CEO of Imaginus (right), attending the establishment signing ceremony held at Innocean Seoul headquarters.
[Photo by Innocean]

The signing ceremony for the establishment of Studio Orbit was held at Innocean’s Seoul headquarters, attended by top executives including Innocean CEO Lee Yong-woo, Imageneus CEO Choi Jin-hee, and Studio Orbit CEO Hwang Ji-young.

Imageneus is a content production company founded by Choi Jin-hee, former CEO of Studio Dragon. It has over 10 entertainment and drama labels under its umbrella and has recently attracted investment, establishing itself as one of the most notable production companies in the industry.

Studio Orbit embodies the idea of creating content that everyone can relate to and enjoy through a slightly different perspective. The CEO position is held by PD Hwang Ji-young, who recently left MBC. From 2017 to 2021, PD Hwang led MBC’s flagship entertainment program ‘I Live Alone.’ The drama division of Studio Orbit is joined by director Kim Hee-won, known for directing ‘Little Women’ and ‘Vincenzo.’

With the establishment of this joint venture, Innocean is expected to combine its existing advertising production expertise with experience in producing entertainment, drama, and film content. By merging a long-form content specialist (Imageneus) with a short-form content specialist (Innocean), the company plans to grow into a leading enterprise that discovers new content markets previously unexplored.

Lee Yong-woo, CEO of Innocean, said, “Studio Orbit is a newly created content production specialist company formed by the collaboration of two companies possessing the best advertising company and top-tier production teams. If the advertising production know-how and commercial viability combine with the experience of creating outstanding entertainment, film, and drama works, it will generate great synergy both domestically and internationally.”

Meanwhile, Innocean is actively entering the global stage by leveraging ‘K-content.’ Last year, it signed a strategic partnership (MOU) with TSLA, Singapore’s leading independent advertising agency, to strengthen advertising and marketing capabilities. This year, it partnered with Thailand’s largest retail group, ‘Siam Piwat Group,’ to launch Asia’s largest ‘K-Ramen Pop-up Store’ in Bangkok, Thailand, which received great response mainly from the local MZ generation.

This content was produced with the assistance of AI translation services.