LF Opens Exclusive 'Ppatu' Stores at Branches 2 and 3 Consecutively

Lotte Avenuel Jamsil Branch, Hyundai Pangyo Branch Opening

LF announced on the 2nd that the French luxury designer brand ‘Patou,’ imported by LF, is expanding its presence in the metropolitan area by consecutively opening its 2nd and 3rd stores in Korea at Lotte Department Store Avenueul Jamsil and Hyundai Department Store Pangyo.

Patoo, Lotte Department Store Avenuel Jamsil Branch Store

Following the opening of Patou at Lotte Department Store Avenueul Jamsil on the 1st, a new store will open at Hyundai Department Store Pangyo on the 11th. These standalone stores, the 2nd and 3rd in Korea after the opening of The Hyundai Seoul in May this year, aim to expand the brand’s influence in the southeastern Seoul and Gyeonggi-do areas, actively broadening customer touchpoints.

The Patou store at Lotte Department Store Avenueul Jamsil is located in the luxury fashion zone on the 3rd floor and covers approximately 91㎡ (27.4 pyeong). It features an eye-catching accessory display at the front, effectively showcasing a variety of accessory lines. Patou has designed the Lotte Department Store Avenueul Jamsil location as a specialty store focused on accessory products, strategically targeting the young and rich customers in the Gangnam area who are concentrated on new luxury accessories.

The Hyundai Department Store Pangyo store is located in the luxury fashion zone on the 2nd floor and spans about 77.6㎡ (23.47 pyeong). As the first store to open outside Seoul in the Gyeonggi-do area, it will strategically present Patou’s ready-to-wear total clothing line, which can be enjoyed in everyday life, along with matching accessory lines, aiming to grow into a key store for expanding the brand’s volume.

An LF representative said, “Patou, recognized among Korean consumers for its clear brand concept and differentiated style, is expanding customer touchpoints by consecutively opening its 2nd and 3rd stores in its first year of domestic launch. Through signature stores that intensively showcase the hot Parisian sensibility and brand identity, we will offer a fresh experience to customers thirsty for new overseas luxury brands.”

This content was produced with the assistance of AI translation services.