"Best Sellers in the Heat"… Shinsegae Food's Soup and Stew Ready Meals Gain Popularity

July Sales Increase by 21% Compared to Same Period Last Year
Positive Response Due to Reduced Fire Usage Time

As the intense heat sets in, the use of fire is being reduced, and convenient soup and stew ready meals that can be easily prepared are gaining popularity.

Shinsegae Food Hotel Collection 5 Types of Korean Beef Soup Stew
[Photo by Shinsegae Food]

Shinsegae Food announced on the 31st that sales of soup and stew ready meals this month increased by 21% compared to the same period last year. In particular, the premium soup and stew ready meal "Hotel Collection," which was launched last month with five varieties, was sold only at some online malls, but surpassed 10,000 cumulative sales within a month of its release.

Shinsegae Food analyzed that the popularity of soup and stew ready meals is due to the recent continuous heatwave, which has led consumers to minimize fire usage while enjoying the original taste of food.

Shinsegae Food's Hotel Collection soup and stew varieties?'Hanwoo Sagol Gogi Gomtang,' 'Hanwoo Clear Gogi Gomtang,' 'Hanwoo Miyeokguk,' 'Hanwoo Beef Radish Soup,' and 'Hanwoo Yukgaejang'?can be prepared by simply boiling the unopened product in a pot with water for 20 minutes. Additionally, all ingredients from the meat to the broth components are carefully selected 100% Hanwoo beef, allowing consumers to enjoy a rich meat aroma and deep soup flavor.

Expecting the heatwave to continue in August, Shinsegae Food is running a promotion for consumers who want to enjoy soup and stew ready meals at reasonable prices. From the 1st to the 3rd of next month, during Shinsegae Food's soup and stew live broadcasts on Kakao Shopping Live, SSG.com, and Naver Shopping Live, customers can purchase Hanwoo Sagol Samgyetang and other soup and stew ready meals at discounts of up to 35%. Additionally, an event will be held where customers who purchase products during the live broadcast will be entered into a drawing to win accommodation vouchers for the Chosun Hotel.

This content was produced with the assistance of AI translation services.