CU, US Wine Special Exhibition Paying Homage to 'The Judgment of Paris'

Sale of 8 Representative American Wines
20% Discount with KBpay Payment

Convenience store CU announced on the 31st that it will hold a U.S. wine promotion next month, paying homage to the "Judgment of Paris." The Judgment of Paris refers to the 1976 blind wine tasting held in Paris, France, where American wines took first place, surpassing French wines that were globally recognized for their taste and quality.

Convenience store CU will hold a special exhibition of representative American wines next month, paying homage to "Judgment of Paris." The photo shows a model showcasing the featured products. Photo by BGF Retail

CU's upcoming U.S. wine promotion, "CU's Judgment," is a discount event featuring eight representative American wines verified by their wine MD. The lineup includes ▲1924 Double Black Cabernet Sauvignon ▲Port Barrel Pinot Noir ▲Murphy-Goode Chardonnay ▲Pinot Noir ▲Cabernet Sauvignon ▲Quilt Fabric of the Land ▲Kendall-Jackson Grand Reserve Chardonnay ▲Kendall-Jackson Grand Reserve Cabernet Sauvignon. During August, these promotional products can be purchased at a 20% discount when paid with KBpay.

A BGF Retail official stated, "As the number of consumers enjoying wine has noticeably increased since COVID-19, CU is acting as a sommelier to introduce wines from various origins and foster a wine culture that can be enjoyed year-round. We will strengthen customer choice by offering a wider variety of products through offline stores and CU BAR, CU's pocket alcohol purchase service."

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