Tourism Organization, aT, and Content Promotion Agency Join Hands to Spread K-Culture Globally

3K (K-Tourism, K-Food, K-Content) Global Expansion Cooperation

On the 26th, the Korea Tourism Organization announced on the 27th that it signed a business agreement for mutual cooperation with the Korea Agro-Fisheries & Food Trade Corporation (aT) and the Korea Creative Content Agency at the aT Center in Yangjae-dong to promote the global expansion and export growth of K-Tourism, K-Food, and K-Content.

President Kim Jang-sil of Korea Tourism Organization (left), President Kim Chun-jin of Korea Agro-Fisheries & Food Trade Corporation (center), and Director Cho Hyun-rae of Korea Creative Content Agency (right) attending the business agreement ceremony on the 26th. Photo by Korea Tourism Organization

The three organizations will actively discover and promote joint projects to expand overseas market entry for ▲K-Tourism ▲K-Food ▲K-Content and share each institution's ESG (Environmental, Social, and Governance) expertise.

Additionally, they plan to utilize their respective overseas networks as forward bases for the global spread of K-Culture and contribute to enhancing the value of the Korean brand by expanding exports in each field.

Kim Jang-sil, President of the Korea Tourism Organization, stated, "We will actively integrate K-Culture into the tourism, food, and content industries to further strengthen Korea's unique appeal," adding, "We hope to achieve meaningful results not only in expanding exports by sector but also in attracting more foreign tourists."

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