Seoul Dragon City Hosts 'Draco Event' Offering Bali Accommodation Vouchers

Strengthening Marketing Using Brand Character Draco
Photo Shooting & SNS Upload... 1st Prize: 5-Night Stay Voucher in Bali

Seoul Dragon City announced on the 25th that it will hold the 'Let's Go to Bali with Draco!' event from the 28th of this month until the 15th of next month. The company plans to strengthen marketing using Seoul Dragon City's brand character, 'Draco.'

Seoul Dragon City character 'Draco'
[Photo by Seoul Dragon City].

Draco is Seoul Dragon City's brand character newly introduced in August last year, with the concept of a "baby fairy who wants to become a dragon." Seoul Dragon City is conducting various activities to introduce the brand story and add fun elements using Draco. This time, they have planned an event featuring Draco to provide special benefits to customers while enhancing communication.

This event is open to all visitors of Seoul Dragon City. Participants can take photos with various forms of Draco, including sculptures installed in the main lobby, dolls, fans, and posters, then upload them to their personal Instagram accounts with the required hashtags.

The first-place winner will receive a 5-night accommodation voucher at the Pullman Bali Legian Nirwana. Pullman Bali Legian Nirwana is a 5-star resort overlooking Kuta Beach, one of Bali's representative attractions. Additionally, the second-place winner will receive a 'Novotel Suites' accommodation voucher, and the third-place winner will receive a 'Food Exchange' voucher for two people.

Meanwhile, Seoul Dragon City operates a VMD (Visual Merchandiser) zone exhibiting Draco goods and has created a Draco air costume to engage with customers. They are in the process of registering the trademark for the Draco design and plan to diversify the goods currently produced as dolls, grip-toks, diaries, and more.

This content was produced with the assistance of AI translation services.