Cheil Worldwide Wins 10 Gold, Silver, and Bronze Awards at New York Festivals... Including Police Agency's 'Ddokddok' Campaign

Gold Prize 2, Silver Prize 7, Bronze Prize 1, and Other Awards
6 Total Awards Including Gold Prize for Police Agency's 'Ddokddok' Campaign

Cheil Worldwide announced on the 21st that it won a total of 10 main awards at the prestigious international advertising festival, the 'New York Festivals 2023,' including 2 Golds, 7 Silvers, and 1 Bronze.

Cheil Worldwide, Major Award Winners at 'New York Festivals 2023'
[Photo by Cheil Worldwide].

The 'KNOCK KNOCK' campaign, conducted by Cheil Worldwide headquarters and the National Police Agency, received 6 main awards including the Gold in the Direct category, continuing its winning streak following Cannes Lions, The One Show, and D&AD Awards.

The KNOCK KNOCK campaign was planned based on the insight that victims of domestic violence, dating violence, and child abuse are often in the same space as the perpetrators, which restricts their ability to call 112 (emergency number). When the caller dials 112 and presses any number button 'knock knock' to signal a difficult situation, a 'Visible 112' access link is sent to the caller's mobile phone to enable optimal initial response measures.

Samsung Electronics' 'Galaxy Book Art Project' campaign won a Silver in the Collaboration & Partnership category. This campaign was inspired by Generation Z's preference for customizing smartphones and laptops in their own way, providing a brand experience that allows users to decorate their Galaxy Book according to their personality and taste using AI features.

Cheil Worldwide's subsidiary McKinney also won a Gold award for the 'Thin Crust Summer' campaign conducted with the famous American pizza brand 'Little Caesars.' The campaign cleverly told a story about a lake that delivers the miracle of pizza, raising anticipation for Little Caesars' newly launched Thin Crust pizza.

Cheil Worldwide's subsidiary Iris was also named a Silver award winner for the 'Art in Motion' campaign conducted with Bentley. Bentley collaborated with The Surgeon, a leader in the custom shoe industry, to showcase limited edition sneakers alongside Bentley's special vehicles. Cheil Worldwide also held a seminar at this year's Cannes Lions focusing on the Art in Motion campaign content together with Bentley and The Surgeon.

Meanwhile, established in 1957, the New York Festivals is one of the most prestigious international advertising festivals. This year, diverse works from over 60 countries worldwide competed fiercely across 31 categories.

This content was produced with the assistance of AI translation services.