Ourglass Unveils Veil Hydrating Skin Tint

Shinsegae International's vegan-oriented makeup brand Hourglass announced on the 19th that it will launch a base makeup product combining skincare and makeup functions called "Veil Hydrating Skin Tint" (hereinafter referred to as Skin Tint).

Shinsegae International Ourglasses' 'Veil Hydrating Skin Tint'.
Photo by Ourglasses

The new product offers powerful moisturizing effects and foundation functions that naturally cover the skin, enabling effective skin makeup without going through multiple steps from skincare to makeup during the hot summer. It features a water-based formula that optimally blends water, moisturizing oil, and foundation tint, providing a moist and comfortable feel all day long. In particular, it contains meadowfoam seed oil, known for its excellent skin moisturizing properties, as well as hyaluronic acid and squalane, which have outstanding moisturizing effects, instantly replenishing moisture upon application. In line with the brand's philosophy, it is made with a 100% vegan formula that completely excludes animal-derived ingredients.

According to human application tests conducted by Hourglass, 33 users showed an immediate 52% increase in skin moisture content after using the product. All participants were satisfied with the light application, and responded that their skin felt comfortable as if it was breathing after using the product. Furthermore, even after 8 hours of use, 97% of users reported feeling moisturized and comfortably cared for throughout the day.

The Skin Tint will be released domestically in 10 shades that naturally blend with the skin, featuring a light and moist texture like a moisturizing cream. The shades are suitable for East Asian skin tones, ranging from bright to tanned dark skin, warm tones to cool tones, and shades 18 to 23, allowing for natural skin tone and texture correction. Its natural skin expression makes it easy for both men and women to use.

Applying it thinly and softly from the center of the face outward in the final step of skincare, like applying a moisturizing cream, completes a transparent and radiant skin expression.

To celebrate the launch of the new product, Hourglass is offering a 15% discount on Skin Tint purchases through SI Village until the end of this month, and an additional 10% discount coupon for purchases over 100,000 KRW on Hourglass products, including the new product.

This content was produced with the assistance of AI translation services.