Convenience Store Brewed Coffee Goes 'Jumbo'... GS25 Launches Large-Size Americano
780ml Large Capacity Size
Convenience store GS25 announced on the 18th that it has launched a new menu item, the 'Iced Americano Jumbo,' under its PB coffee brand 'Cafe25.'
The model is posing while holding the new menu item Jumbo Iced Americano from Cafe25, introduced by GS25.
[Photo by GS Retail]
The Iced Americano Jumbo is a product planned and released by GS25 as the industry's largest extra-large coffee. It comes in a jumbo size with a total volume of 780ml, which is 1.6 times larger than the existing Iced Americano Large (480ml) and more than twice the size of the Iced Americano Medium (380ml).
GS25 explained that the launch of the Iced Americano Jumbo was based on data showing a significant increase in single-serving coffee consumption. Analyzing coffee sales data from the first half of this year, GS25 added that sales of large-sized coffee products (over 500ml) accounted for 71.2% of total coffee sales.
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GS25 expects the Iced Americano Jumbo to become a content that significantly boosts category sales, following the craze created by the 'Jumbo Dosirak' and 'Netflix Jumbo Popcorn.'
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