Diageo Launches 'The-Bar' with Daily Shot: "Providing Home Bar Content"

Providing Comprehensive Content from Alcohol Exploration to Enjoyment Methods

Diageo Korea announced on the 17th that it is partnering with Dailyshot to launch ‘THE BAR,’ a curation platform for a professional home bar experience.

Diageo Korea and Daily Shot collaborate to present the home bar content curation platform 'THE BAR'

THE BAR is a global digital hub introduced by Diageo to showcase various liquor brands including Johnnie Walker and Guinness, providing the best liquor experience. It has been launched in nine countries worldwide so far. Through collaboration with Dailyshot, a domestic liquor smart order application, Diageo Korea is introducing THE BAR as the 10th country.

Through THE BAR, consumers can experience the entire home bar process in a one-stop manner, from exploring Diageo’s diverse liquors to purchasing and picking up at THE BAR official store on Dailyshot, and enjoying recipes for the perfect drink. The newly launched THE BAR homepage officially opens today after a roughly two-week pre-opening period, offering the latest information on liquor products introduced by Diageo Korea along with various content for a professional home bar.

The THE BAR platform consists of sections such as ‘Spirits,’ introducing whiskey, vodka, gin, liqueurs, and more; ‘Whiskey On,’ announcing domestic arrivals; ‘Stylish Bar,’ showcasing bars of past World Class Korea winners; ‘Cocktail Recipe,’ where users can mix various ingredients based on Johnnie Walker, Baileys, and others to find their own cocktail preferences; and ‘Bar Academy,’ where general consumers interested in whiskey can apply for educational programs.

Dan Hamilton, CEO of Diageo Korea, said, “We are pleased to newly introduce Diageo’s THE BAR, which was previously only available on the global homepage, as local content for domestic consumers. The collaboration between Dailyshot, the largest online liquor platform in Korea, and Diageo, the global premium liquor leader, will promote mutual growth in the liquor industry and offer consumers a variety of premium liquor content.”

This content was produced with the assistance of AI translation services.