Intercure, GS25, and DBR Launch 'Mudongkade Rose Matilde' Sales

Interliquor, a subsidiary of Drink International, announced on the 11th that it will launch the world's best-selling Bordeaux wine brand 'Mouton Cadet Ros? Mathilde' in collaboration with GS25.

Mouton Cadet Ros? Mathilde is an organic ros? wine jointly developed by chief winemaker J?r?me Aguirre and Mathilde Ceres de Rothschild, the great-granddaughter of the founder of Mouton Cadet. It was created reflecting Mathilde's preferences and her favorite wine style. Only organic grapes from carefully selected vineyards were used, and the wine features a pink color with fresh flavors of raspberry, grapefruit, and tropical fruits.

The Mouton Cadet Ros? Mathilde wine is released with three different label designs themed around delicacy, beauty, and the future, capturing the lifestyle of the Atlantic coast in southwestern France, and includes Mathilde Ceres de Rothschild's signature. Ahead of the official launch, a Mouton Cadet Ros? Mathilde pop-up store was held in May at GS25's premium flagship store Door to Seongsu, where the initial stock sold out during the event period, receiving a great response.

Hong Seong-eun, Executive Director of Marketing at Interliquor, stated, “Globally, the consumption of high-quality ros? wine is steadily increasing, especially among the MZ generation (Millennials + Generation Z). We hope that Mouton Cadet Ros? Mathilde, born as an Instagrammable wine with sophisticated sensibility and an interesting story, will also receive much love from consumers.”

This content was produced with the assistance of AI translation services.