"1 Million Packs per Week, Even Premium Trading"... Nongshim Increases Supply Amid 'Meoktaekkang' Craze

After last month's release, scarcity phenomenon
Prices more than double on secondhand platforms
Next week's production volume up 30%

"If anyone wants to trade a bag of Meoktaekkang for 4,000 won, please contact me."

Nongshim Meoktaekkang
Photo by Nongshim

Nongshim's 'Meoktaekkang' has become highly popular, causing a shortage as soon as it was released, with transactions taking place at more than double the price. Nongshim plans to increase production starting next week to address the shortage.

According to Nongshim on the 8th, Meoktaekkang has sold over one million bags within a week since its release on the 26th of last month.

Meoktaekkang is currently so popular that it is experiencing shortages at distribution stores. Surpassing expectations, Nongshim announced plans to increase Meoktaekkang production by 30% starting next week. Additionally, from August, some of the snacks currently produced at the Busan factory will be transferred to other factories to focus more on Meoktaekkang production. In this case, Meoktaekkang production will increase to about 1.5 times the current level. A Nongshim official explained, "We are reviewing various ways to produce as many products as possible."

Meoktaekkang is a product that incorporates the taste of Meoktae, which is popular as a beer snack. It features the rich umami flavor unique to Meoktae, and adds a Cheongyang mayo flavor, which is served as a sauce with Meoktae, creating a salty yet slightly spicy taste. The company explained that the shape is a flat stick form, making it crispy and easy to enjoy in one bite.

This content was produced with the assistance of AI translation services.