Daesang Pet Life Launches 'Dr. Newto'... "Full-Scale Entry into the Pet Food Market"

Recipe Designed Based on Veterinary Nutrition Combined with Food Industry Know-How

Daesang Pet Life, a subsidiary of Daesang Holdings, announced on the 6th that it will launch a new brand, ‘Dr. nuto,’ and introduce a wide range of functional pet foods that help promote the healthy lives of companion animals.

This new brand launch was carried out in response to the increasing demand for functional foods for pets, as the life expectancy of companion animals has increased from 12 to 15 years due to vaccinations and early treatments. Daesang Group established Daesang Pet Life in February, incorporated it as a subsidiary of Daesang Holdings, and filed a trademark application for the new brand Dr. nuto in May, signaling its full-scale entry into the pet food market.

The new brand name Dr. nuto combines ‘Doctor,’ meaning expert, and ‘Nutrition,’ signifying nourishment, representing a nutrition expert for companion animals. Reflecting the core value of creating healthy pet food, the concept was set as ‘True Nutrition for Pets.’ By combining recipes based on veterinary nutrition science with the expertise of a food specialist company, the brand aims to help companion animals lead healthy lives and provide pet food products that pet owners can conveniently and safely feed.

In particular, a veterinarian graduate from Seoul National University personally designed the recipes considering veterinary nutrition, including various nutrients such as L-arginine, BCAA, and phosphatidylserine that can benefit companion animals. Products for dogs and cats, which require different nutrients, were separately formulated. Also, considering the tendency of pets to stop eating when sick, the products were developed with palatability as a priority to appeal to pets. The differentiated manufacturing and processing techniques not only enhance palatability but also ensure safety by completely excluding synthetic colorants and flavorings.

The product categories are broadly composed of functional staple foods such as recovery meals and liquid diets, as well as nutritional snacks, protein drinks, and supplements. Starting with nutritional snacks and protein drinks for energy recovery, the brand plans to sequentially launch supplements, wet food, wet cans, and dental chews in the second half of this year, followed by natural cooked meals next year.

The first new products to be introduced are three types of nutritional snacks called ‘Dual Sand,’ which support eye, joint, and intestinal health. Unlike existing pet supplements with low palatability, these use functional ingredients combined with highly palatable ingredients such as hydrolyzed duck meat, making them easy to consume like snacks. Within this month, the brand also plans to launch Korea’s first protein drink exclusively for companion animals.

This content was produced with the assistance of AI translation services.